Cap saga's sorry end

Thinking of putting an ad in any of Rupert Murdoch's mastheads around Australia?
Well, you might need to think again, because we now may have proof that the selling power of The Courier-Mail, the Daily Telegraph and the Sun Herald et al, et all, could be bugger all.
And we have the ABC's Media Watch program to thank.
Do you remember News Limited's attempts to get the Australian public to help buy Donnie Bradman's 1948 baggy green? How Murdopch's papers around Oz extolled readers to dip into their hard-earned to make sure the cap came home?
It's the story we lampooned in the last issue of The Bug and didn't it need sending up? Especially as News Limited could have bought the cap for a scrap if they had just bid anonimously auction instead of big-noting themselves beforehand.
Media Watch donated $10 to the campaign and claimed a helpful teller (who's probably now out of a job) revealed how much had been donated to the News Limited cause before they were gazumped.
How much do you reckon - $250,000? $195,000? No, it was somewhere between $8000 and $9000.
So, thinking of selling your car through Rupert? Maybe you need to think again.